How to Weave Surveys into Your Marketing Plan Marketing Articles | October 9 Alex Avila Jersey , 2009 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 ...
You may think you know how your customers feel and what they want and need, but do you? You may receive unsolicited comments or complaints from customers Jarrod Dyson Jersey , but this may not be enough information to really provide you with the information you need to continue doing what you?re doing right and change what you?re doing wrong. Conducting surveys with customers and even prospective customers are a great way to gather information that can help to make your business better. Surveys also allow you to do some market research of your own without having to hire professionals to do it for you.
7 Reasons Surveys Are Great Marketing Tools
1. It?s basically free
Using online survey sites such as SurveyMonkey allow you to create, disburse and tally the results of a survey for free. There are some limitations, of course Curt Schilling Jersey , but if you use a contact management software such as Constant Contact, these programs also offer ways for you to conduct surveys online for a nominal fee.
2. It?s easy Assembling a survey is an easy way to interact with your customers. Almost anyone can create and publish a professional looking survey online. In a few minutes time, you can get your survey up and running and it may only take a few minutes before you start getting feedback too.
3. Everybody has an opinion When you ask customers for feedback Luis Gonzalez Jersey , expect to get it whether it?s good or bad. It?s important not to take any of the feedback personally, but rather as a learning experience. Sometimes you don?t realize your product or service stinks or needs adjustments unless someone who has used it tells you. You?d rather have an opportunity to correct it now than to continue to offer a not-so-great product or service to new customers.
4. It puts you in a new pair of shoes Not literally, but conducting a survey allows you to see your product Zack Greinke Jersey , service or entire company from your customer?s point of view. Gaining a new perspective is the perfect way to attain a fresh and unbiased opinion.
5. Further engagement You can use your survey as a survey and leave it at that or you can use it as an opportunity to further engage your customers. Offer a coupon for a discount on a product or service or encourage them to subscribe to your free online newsletter at the end of the survey.
6. It?s not all about selling If everything you send your customers or subscribers is always trying to sell them something, then they become annoyed. A survey, however Adam Jones Jersey , is an opportunity to communicate with your customers, indirectly promote your company and engage your audience without trying to cram a sales pitch down their throats.
7. Fresh interest If you don?t want to survey customers specifically about your company, but possibly about your industry Eduardo Escobar Jersey , surveys are a great hook to engage respondents. You can gather information on industry topics in general and simply act as the ?sponsor? of the survey. This acts as a brand awareness marketing campaign, which can also be a highly effective marketing strategy.
Surveys can offer a variety of marketing benefits to your company and respondents. Surveys can help you to gain a new perspective or to gather information you need to create new products or services. Surveys spread brand awareness of your company at the same time and are inexpensive and effective ways to accomplish your goals. As they say everybody has an opinion, so you?re sure to garner some sort of a response.
About the Author
Copywriter and marketing consultant Randy Johnson Jersey , Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate Wholesale Arizona Diamondbacks Jerseys , and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http:wp.meptLrh-1.
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