Underground Competitive Intelligence and Keyword Research ECommerce Articles | December 17 Cooper Kupp Jersey , 2008 Another weekly video tip showing you how to use Market Samurai as an amazing tool to find the best keywords for you. It's amazing some of the competitive intelligence you can find out using Market Samurai to turbo-charge your keywords for maximum effectiveness.
Having your website up and running is the first step, but one thing that I learned from Michael Cheney is that you need to optimize your website for your specific keywords, so that you can start climbing in the search engine ranking.
Keyword research will make SEO so much faster and PPC so much cheaper. And you can do this research for FREE with the tools I'll show you!
Here are some of the tools that I use for my keywords research:
What you are doing with your keyword research is you are narrowing your market into your specific niche. You are using a laser beam instead of a flashlight.
So instead of a broad market like?computers Gerald Everett Jersey , you could narrow it down:
Computers ? Laptop computers ? Apple Laptops ? iBook
See how you have just taken a broad market search term with a ton of website and competition, down to a specific niche with fewer websites and less competition.
You are targeting your specific customer this way too.
You are essentially carving your own slice of cyberspace on the internet with your keyword, that you will then create websites Todd Gurley II Jersey , articles, videos and other content around your keywords.
The coolest thing about the tools I've shown you earlier is that as you are searching for your keyword, you are arming yourself with a TON of competitive intelligence and know how to set up your website the right way the first time:
- Competition- who is using you keyword?
- Volume- how many searches a day?
- Trends- are they steady Aaron Donald Jersey , increasing, declining, or seasonal?
- Commercial intent- how likely is someone to buy something from you based on searching for your keyword?
The commercial intent is one of the coolest things for you and me?because who do we want? Buyers!
We want them to buy from us because of the content and the value that we are giving away.
You want to do your keyword research not only to figure out where the niche is.
You want to make sure that as you're building pages you're using that keyword research data and figuring out through PPC which ones are converting the best to then go and build out your websites.
This will tell you what keywords to write articles about or what keywords to go build Squidoo pages around.
Bad Job Market? 5 Things You Must Do Business Articles | September 30 Cory Littleton Jersey , 2008 Unemployment recently hit a new 5-year high of 6.1% with 605,000 jobs leaving the market. This will only get worse as the turmoil from the financial markets causes more layoffs. Here are 5 things you do TODAY to protect yourself.
Unemployment recently hit a new 5-year high of 6.1% with 605,000 jobs leaving the market. This will only get worse as the turmoil from the financial markets causes more layoffs. Here are 5 things you should do TODAY to protect yourself.
1. GET YOUR RESUME DONE... NOW! The market is more competitive than ever and the days of having an Objective and a list of where you worked on your resume are over. Hire a professional resume writer to quickly gain a competitive advantage over the literally hundreds of other resumes employers receive.
A good professional resume writer will craft your value proposition that distinguishes you from everyone else. They know the keywords Robert Woods Jersey , formats, skills and performance metrics for your industry and, having done this for years Eric Dickerson Jersey , they know the kinds of resumes you are competing with.
Don't waste your time writing your own resume - at best it will be a 5-6 on a 10-scale and that is just not good enough. This important investment will slash weeks from your job search and pay for itself in your first paycheck.
2. CREATE A DATABASE OF CONTACTS. Make sure you are getting contact information from your colleagues in case your organization is suddenly downsized. Go through your business cards and list everyone who might know someone who might know someone who can help you find an open position. Add as many names as you can, just make sure you assign a category to them (i.e. peer, boss Greg Gaines Jersey , acquaintance, etc.).
3. GET ON . A lot of recruiters find people there and it is a great way to build your network. You can search for old school mates and people you worked with in other jobs. Use your new resume as the basis for your profile. Build your network and get as many recommendations as you can.
4. LEARN TO NETWORK. Most people think networking is giving your resume to as many people as you can and asking them to let you know if they find a job opportunity. THIS IS THE WORST THING YOU CAN DO as you just lost control over the process and now you just wait and hope that the phone will ring.
Good networking is asking people for advice. People are more inclined to give you advice than help you get a job. To start, you must develop your elevator pitch - the 20 second statements you would make if you were in an elevator with Bill Gates and you wanted to tell him why you are the best person for a job.
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